It is a shortcut your customer scans with their phone camera, without installing anything. It can open tasting notes, pairings, the history of the wine, its origin, tastings, your online shop, contact details or anything else worth sharing about the winery.
What changes with Qart
That QR does not have to be the usual black and white square. At Qart you pick a ready-made artistic design and set it up so it suits the look of your label, your wine, your winery or your vineyard. Underneath it is still a standard QR: it scans with any phone from the native camera.
And because it is a dynamic QR, you can change what it opens without reprinting it.
One artistic QR, different ways to use it
You pick the design once. Then you decide where the QR leads, and you can change it whenever you need to.
The QR can lead to…
Direct link
If you already have a link ready
WebsiteWineShopTasting notes
The QR can lead straight to your website, online shop, tasting notes or the page for that wine.
Business profile
If you want to show off your winery or wine
Finca del Sol
Since 1963
A winery that invites you to connect, share and celebrate the present.
Show history, vineyards, location, contact, socials and more about the winery.
Qart connects your winery, your wines or your online shop from an artistic QR
You can change where the QR leads without reprinting it
Where to put a QR on labels, bottles and around the winery
Where to use it
What it should open
Suggested size
Bottle label
Tasting notes, pairing or the history of the wine
3 × 3 cm
Back label
Details about the wine, origin or vintage
3 × 3 cm
Wine list
The wine's page, online shop or contact
3 × 3 cm
Counter or tasting room
Tastings, tours, shop or socials
4 × 4 cm
Trade fair or event stand
Catalogue, sales contact or online shop
8 × 8 cm
Packaging or case
The winery's history, tasting notes or reordering
3 × 3 cm
Website, Instagram or a screen
Tasting notes, shop, bookings or the winery profile
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The rule is simple: the further away it is scanned, the bigger the QR has to be. Before printing labels, cases or material for a fair, test a design with your phone from the real distance your customer will scan it from.
What Qart costs
Each artistic QR has its own plan, activated from the page of the design you pick.
Frequently asked questions about QR codes for wineries and wines
Can I change the tasting notes without reprinting the QR?
Yes. The QR code is dynamic: it points at a destination you control from your account. If you change the tasting notes, add pairings, update details about the wine or swap the seasonal content, the printed QR keeps working and leads to the new version. You do not need to reprint it.
Where is the best place to put the QR on a bottle or winery material?
You can put it on the label, the back label, the packaging, the wine list, in the tasting room, on a trade fair stand or on any printed material from the winery. The idea is that customers can scan it easily to reach tasting notes, pairings, the history of the wine, your online shop, tastings or contact details.
Do my customers need to install anything to scan it?
No. It scans with the phone camera, without installing any app. It works on iPhone and Android. If the camera ever fails to detect it, apps like Google Lens can help scan it.
Does it work for wine labels, tastings, fairs or winery tours?
Yes. Qart works on wine labels, back labels, events, tastings, trade fairs, guided tours or promotional material. The QR can open tasting notes, an online shop, the page for a wine, a contact form or any other useful link.
Can I use the QR to share pairings, history and tasting notes?
Yes. You can use an artistic QR to take your customers to a page or link with tasting notes, pairings, the history of the wine, its origin, vintage, grape variety, tastings, your online shop or details about the winery.
What if the details of the wine or the online shop change?
You can update where the QR leads from your account without reprinting it. That helps if you change a tasting note, add new pairings, update prices, change the online shop link or want to show different content depending on the campaign or the season.